How to PR a Service-based Business

This was the title of an incredibly insightful talk by Sally Brockway at Enterprise Nation’s StartUp 2020 event last month. Some of the key learnings I took from it were: What is your story?… boring no-one is interested in you 😴 Create a story – get copies of newspapers, magazines etc. you want to be…

It’s a Kind of Magic

  A few months back Oliver and I created a non-fiction book club with some of our friends who, like us, are of an entrepreneurial persuasion.   Last month we read ‘Happy’ by Derren Brown – a book I would never have considered reading, had it not been strongly recommended to me, and I wanted…

Brotography – Pick Your Moments

  It’s been a few weeks since our last Brotography lesson. The main reason for this is because I had to take a little time off to turn 30. It wasn’t that I needed time to come to terms with it, but simply the celebrations lasted slightly longer than usual and my wife, siblings (and…

Brotography – Compose Yourself

  It’s incredibly easy to only take photos of exactly what’s in front of you. You literally just push a button. And whilst we all enjoy an easy life, we can often miss opportunities for a better photo because we don’t want to feel awkward about moving someone into a better position, or you’re simply…

Brotography – I’ve Seen the Light

  In the words of Maria Von Trapp “Let’s start at the very beginning. A very good place to start”. As a complete novice taking photos, I was consistently making some simple mistakes that were easily corrected, once I was told what they were. Now, because of the Baader-Meinhof Phenomenon (when the thing you’ve just noticed,…