Why is the whole world obsessed with taking photos but very few people do anything to improve the quality of their pictures?
Well… I’ve discovered three key reasons:
- People don’t realise the dramatic improvement that can be made to the quality of their photos, with a few simple techniques
- Why should you care? Until you’ve experienced the results it’s impossible to know how rewarding and beneficial it is
- Where do you even begin? With so much content available it’s virtually impossible to know where to start and what’s useful
I’d be naïve to think anyone beyond my mum will ever read this far, but just incase, let me introduce myself. I’m Harvey and 12 months ago I had no interest in taking, sharing or improving the quality of my photos. However, skip forward a year and I’ve recently left my job at a top London marketing agency to join my brother Oliver’s professional photography business, and I’ve never been more excited or passionate about anything in my life before.
So what changed? Well, I began to see the incredible benefits of having a decent photographer always on hand. Even in the early days when Oliver was still honing his skills, having a brother who started to take better and better photos led to two major advantages:
- Better memories – from the big occasions, trips/ holidays etc, but also the smaller everyday experiences and interactions. Everyone and everything is constantly changing, and no one will be around forever. In the end memories are all we have left, so the ability to capture these moments in the best way possible is the single greatest benefit to taking better photos.
- Creating the best/ most professional portrayal of yourself online. Whether it’s your website, business, blog, social media… people are constantly sharing their experiences online. From keeping your family updated on your travels to sharing your company’s latest work, the better your ability to take photos the greater your ability to share these experiences.
Now I’m obviously a huge advocate of the need for professional photography in certain situations. From a professional perspective, individuals and businesses are judged in 5 seconds or less so for your website, major events, headshots, venues, products etc, professional photography is a minor investment that can give you a major competitive advantage.
And from a personal perspective, photos of your wedding day or newborn baby will be ones you will look back on for decades and will form part of your family records, for you and future generations. However, it’s the smaller everyday moments, for which you would never have a professional photographer on hand, that we’re also keen to help you capture better.
Having never considered myself to be ‘creative’ I was surprised to discover there are some simple rules and techniques, which anyone can learn, that will have a big impact on improving the quality of your photos. I have the major advantage that my brother has spent the last five years obsessively studying/ practicing all things photography, which means he can teach me the techniques that have the greatest impact. It’s these techniques I want to share, so you too can create better photos and better memories of your personal and professional experiences.
Oliver and I are both obsessed with learning, reading around subjects and creating more efficient ways of doing things. Taking the teachings of books such as The 4 Hour Work Week we asked ourselves the question… what would be the most important and efficient lessons to teach someone how to take better photos, and what method would you use to teach them?
Oliver has handpicked some of the most important lessons and devised a simple teaching structure, using contrasting images, to demonstrate the impact of these techniques. Starting next week, I will go through these lessons with Oliver each week and then share my experience, so that you too can learn these lessons.
Until next week…
(If you would like to be notified of our weekly Brotography lesson, then please drop us an email at firstname.lastname@example.org and we will add you to our mailing list)